The Visit Valencia Foundation invested 1.5 million euros in an international campaign that aims to revive tourism in the city after the devastating floods last November.

Based on the message “Seeing you in Valencia makes our hearts happy”, this campaign will last six weeks and will feature more than 50 actions in 22 countries in Europe, America and Asia.

“With this six-week campaign, we want to reach all target markets, national and international, and show that our city remains the same, show the world all our energy, what we are, our traditions, our gastronomy, our culture and, above all, that we are still here, standing, and more proud than ever of our people, of the hospitality and solidarity of Valencians”, said María José Catalá, mayor of Valencia, during the presentation of the campaign, which took place this Wednesday, December 4th.

This campaign, which has “the largest budget in the history of the Visit Valencia Foundation”, “intends to convey that Valencia continues to be an essential destination, capable of contributing not only to economic recovery, but also to the emotional well-being of those who live there".

“The campaign message is clear: “See you, see you here, walk the streets, appreciate the architecture, see you eat, drink, see you get to know us, our things, our people, see you hallucinate, smile, cry and to smile again, to see you for the first time, to see you a thousand times, to see you here, to see you like this, to see you in Valencia, makes our hearts happy”, explains the Visit Valencia Foundation, in a statement.

The initiative includes different pieces that put the visitor at the center of attention, as well as a spot that seeks to inspire and attract visitors to a destination rich in history, culture and gastronomy, and will feature outdoor advertising in subways, buses and on the streets of Madrid , Barcelona, ​​Rome, Milan, Manchester, Dublin, Montreal, New York, Miami and California.

Content campaigns are also planned in publications such as The New York Times, Forbes, Corriere della Sera, Die Zeit, Condè Nast Traveller, Le Figaro, The Telegraph, El Heraldo de México and Der Spiegel; actions with tour operators and airlines, as well as sending press releases, newsletters and actions on social media in these countries.

In December, the Visit Valencia Foundation will also promote campaigns in the aforementioned markets, events, workshops, in addition to being present at national and international fairs, events in the city and at the Green Guide awards ceremony on December 10th, also sponsoring the competition of Under18 Hockey and the Christmas Campaign, which this year will be centered on solidarity.

“Valencia is currently immersed in a recovery process in which tourism plays a fundamental role. Each visit, restaurant reservation and hotel stay not only provides a unique experience in a destination known for its history, culture and gastronomy, but also directly contributes to strengthening the local economy. Each tourist action accelerates the recovery of families and businesses, helping to restore jobs, give hope and show the world the city's resilience”, says the Visit Valencia Foundation.