"This strategic investment comes as the Balearic Island establishes themselves as one of the Portuguese's favorite vacation destinations, driven by growing international demand and rising tourism prices in the Algarve," explains Sicily by Car, as quoted by Publituris.

The new Palma de Mallorca store, the company adds, "represents another step in the brand's ambitious Iberian expansion plan, which seeks to consolidate its position in high-traffic tourist destinations."

"This opening marks a key moment for the Iberian operation, positioning the brand in one of Spain's busiest airports," says Filippo Macchi, Country Manager of Sicily by Car Portugal.

The new store will have an area of over 9,000 m² and is located just eight minutes away from Palma de Mallorca airport, an airport that last year received 31 million passengers, making it the third busiest in the country.