The Tibu-ron Group has launched this initiative again (it was already carried out during previous summers) to raise awareness about the importance of keeping beaches clean and being supportive. All you have to do is bring a glass full of cigarette butts to the Tibu-Ron Beach Bar to get a beer or soft drink for free.

In Catalonia and the Balearic Islands alone, more than 3,200 tons of cigarette butts are collected each year, according to a report by El Periodico.